Best Times to Post on TikTok in 2024

As TikTok continues its meteoric rise as a dominant force in the digital landscape, understanding the best times to post on the platform has become crucial for businesses and content creators alike. With an anticipated 1.5 billion active users worldwide in 2024, TikTok remains one of the most popular social apps, making it an essential platform for reaching a wide and diverse audience.

Recognizing the optimal posting times on TikTok can significantly enhance your marketing strategy. On average, global users spend about 23.3 hours per month on TikTok, providing ample opportunity to engage with a consistent and active audience. Staying ahead of emerging trends and testing your content during peak engagement times can yield substantial benefits.

When is the Best Time to Post on TikTok?

Based on comprehensive data analysis, certain days and times have emerged as the best periods to post on TikTok globally in 2024.

Best Times to Post on TikTok:

• Tuesdays: 4 to 6 p.m.
• Wednesdays: 9 to 11 a.m., noon, and 2 to 6 p.m.
• Thursdays: 9 to 11 a.m. and 2 to 6 p.m.
• Fridays: 4 to 6 p.m.

Best Days to Post on TikTok:

• Wednesdays and Thursdays

Worst Day to Post on TikTok:

• Sundays

As one of the youngest yet fastest-growing digital platforms, TikTok has swiftly amassed over 1.5 billion active global users who spend an average of 23 hours on the app each month. This makes it a formidable competitor against other social media platforms.

The data suggests that the best times to post on TikTok are concentrated in the afternoons, particularly on Tuesdays and Fridays from 4 to 6 p.m., Wednesdays and Thursdays from 9 to 11 a.m., and again from 2 to 6 p.m. These periods reflect the highest engagement on the platform, as users often seek an afternoon entertainment boost. However, generally, mid-morning through the afternoon (9 a.m. to 5 p.m.) on Tuesdays through Fridays sees above-average engagement on the app.

Given the rapid evolution of TikTok trends, it is crucial to understand how trends start, evolve, and influence the platform. By mastering these dynamics, you can craft a more effective TikTok trend strategy rather than merely reacting to trends.

What is the Best Day and Time to Post on TikTok?

While it’s beneficial to know the overall best times to post on TikTok, understanding the nuances of each day can further refine your strategy. Below is an analysis of the best times to post on TikTok for each day of the week:

Best Times to Post on TikTok by Day:

• Monday: 3 to 6 p.m.
• Tuesday: 4 to 6 p.m.
• Wednesday: 9 to 11 a.m. and 1 to 6 p.m.
• Thursday: 9 to 11 a.m. and 2 to 6 p.m.
• Friday: 4 to 6 p.m.
• Saturday: 9 a.m. to noon
• Sunday: 8 a.m. to 6 p.m.

Best Time to Post on TikTok on Monday:
The best time to post on TikTok on Monday is between 3 and 6 p.m., which coincides with after-school hours for the younger audiences, including Gen Z and Gen Alpha.

Best Time to Post on TikTok on Tuesday:
On Tuesdays, the optimal times are from 4 to 6 p.m., with engagement nearly tripling compared to Mondays.

Best Time to Post on TikTok on Wednesday:
Wednesdays offer a broad window of opportunity, with the best times spanning from 9 a.m. to 6 p.m., excluding 11 a.m. and 1 p.m.

Best Time to Post on TikTok on Thursday:
Thursdays show high engagement from 9 a.m. to 6 p.m., with a slight drop between 11 a.m. and 2 p.m.

Best Time to Post on TikTok on Friday:
Fridays are prime for posting from 4 to 6 p.m., though above-average engagement is observed throughout the typical workday, from 9 a.m. to 6 p.m.

Best Time to Post on TikTok on Saturday:
Saturday mornings from 9 a.m. to noon are ideal, though overall engagement tends to be lower on weekends compared to weekdays.

Best Time to Post on TikTok on Sunday:
On Sundays, the best engagement is seen between 8 a.m. and 6 p.m., although it remains lower than the rest of the week.

When is the Best Time to Post on TikTok in the UK?

For those targeting a UK audience, the best times to post on TikTok align closely with global trends. The optimal times are Tuesdays and Fridays from 4 to 6 p.m., Wednesdays and Thursdays from 9 to 11 a.m., and Thursdays from 2 to 6 p.m. Engagement tends to dip on weekends, with Sunday being the least favorable day for posting. As with global users, TikTok trends in the UK can shift rapidly, so continuous monitoring and adaptation are essential.

Best Times to Post on TikTok by Industry

The best times to post on TikTok can vary significantly depending on the industry. Below is a breakdown of optimal posting times across several key sectors:

Best Times to Post on TikTok for Hospitals & Healthcare:

• Mondays: 5 to 8 p.m.
• Tuesdays: 4 p.m.
• Wednesdays: 2 to 4 p.m. and 5 p.m.
• Thursdays: 2 p.m.

Best Days to Post on TikTok for Hospitals & Healthcare:

• Mondays and Wednesdays

Worst Day to Post on TikTok for Hospitals & Healthcare:

• Sundays

Hospitals, clinics, and healthcare providers increasingly use social media to educate the public, promote wellness, and enhance community engagement. The best times for these organizations to post on TikTok are Mondays from 5 to 8 p.m., Tuesdays at 4 p.m., Wednesdays from 2 to 5 p.m., and Thursdays at 2 p.m.

Best Times to Post on TikTok for Restaurants:

• Tuesdays: 3 to 5 p.m.
• Wednesdays: 3 to 6 p.m.
• Thursdays: 3 to 6 p.m.

Best Days to Post on TikTok for Restaurants:

• Tuesdays through Thursdays

Worst Day to Post on TikTok for Restaurants:

• Mondays

The restaurant industry has seen a surge in TikTok engagement, particularly during lunch hours on weekdays. Posting between 3 and 5 p.m. on Tuesdays through Thursdays can maximize visibility and interaction.

Best Times to Post on TikTok for Schools & Education:

• Thursdays: 10 a.m. to 1 p.m.

Best Day to Post on TikTok for Schools & Education:

• Thursdays

Worst Days to Post on TikTok for Schools & Education:

• Saturdays and Sundays

Educational institutions, from universities to schools, have increased their engagement on TikTok, particularly on Thursdays between 10 a.m. and 1 p.m. This aligns with typical school hours and provides an opportunity to connect with students and staff.

Best Times to Post on TikTok for Travel & Hospitality:

• Fridays: 2 p.m. and 4 p.m.

Best Days to Post on TikTok for Travel & Hospitality:

• Thursdays and Fridays

Worst Days to Post on TikTok for Travel & Hospitality:

• Sundays and Tuesdays

The travel and hospitality sectors have seen a resurgence in engagement as global travel picks up. The best times to post are Fridays at 2 p.m. and 4 p.m., as these times align with peak planning and booking periods for weekend getaways and holidays.

Finding Your Own Best Times to Post on TikTok

While these general guidelines offer a strong starting point, it’s essential to tailor your posting schedule to your specific audience and content. By analyzing your TikTok analytics, you can identify patterns and trends unique to your brand.

How to Find Your Best Time to Post on TikTok with Analytics:

To discover your optimal posting times using TikTok’s native analytics, follow these steps:

1. Log in to your account at tiktok.com.
2. Hover over your profile icon, then click on “Business Suite.”
3. Select “Analytics” in the left-hand navigation menu.

This will allow you to see when your audience is most active and how your content performs at different times.

Optimizing Your TikTok Strategy

Understanding the best times to post on TikTok is just one piece of the puzzle. It’s also important to stay adaptable, keep an eye on emerging trends, and experiment with different content types and posting schedules. As TikTok continues to evolve, so too should your approach to engaging with its vast and dynamic audience.